Chakancha

Impact & Living Wage

We believe the price of a cup of tea should reflect its full cost — including what it costs to grow it with dignity.

Where does your money go?

RoleConventionalChakancha
Tea picker3%38%
Estate owner7%22%
Exporter10%0%
Importer15%0%
Brand/Retailer65%40%

Approximate % of final retail price. Conventional figures based on published industry research.

What is a living wage?

A living wage is not the legal minimum — it is the amount required for a worker to cover their basic needs, afford decent housing, feed their family, and participate in society with dignity.

In Nandi Hills, the current living wage benchmark is approximately KES 28,000/month for a family of four. Chakancha pays above this threshold — verified by third-party auditors annually.

This is not charity. It is simply honest commerce: when the price you pay reflects the real cost of producing something well, everyone in the chain can live with dignity.